04/17/2026

FPDA Webinar Series: Making AI Work for Distribution with Benj Cohen

April 15, 2026

AI is moving fast—and distributors are under pressure to figure out where it fits. But what’s actually worth your time (and budget), and what’s just noise?

This session will give you a clear-eyed view of where AI makes sense for your business and a practical starting point for putting it to work.

In this interactive session, Proton CEO Benj Cohen breaks down:

• What AI is good at today and where it still falls short. Examples will show how distributors are already using AI across sales, marketing, operations, product, and pricing.
• A simple framework for evaluating AI use cases so you can prioritize what will drive real ROI.

Learning outcomes:

Understand the current state of AI.

Clearly distinguish what AI can do well today, where it falls short, and what’s coming next.

Recognize high-impact applications of AI in distribution — Learn how peers are using AI across their business.

Prioritize where to start — Map their own organization’s pain points and rank areas where AI could deliver the most value.

Leverage ready-made tools and prompts — Leave with a curated list of AI tools and a set of practical prompts they can start using right away in sales, marketing, operations, and pricing.