AI is moving fast—and distributors are under pressure to figure out where it fits. But what’s actually worth your time (and budget), and what’s just noise?
This session will give you a clear-eyed view of where AI makes sense for your business and a practical starting point for putting it to work.
In this interactive session, Proton CEO Benj Cohen breaks down:
Learning outcomes:
Understand the current state of AI.
Clearly distinguish what AI can do well today, where it falls short, and what’s coming next.
Recognize high-impact applications of AI in distribution — Learn how peers are using AI across their business.
Prioritize where to start — Map their own organization’s pain points and rank areas where AI could deliver the most value.
Leverage ready-made tools and prompts — Leave with a curated list of AI tools and a set of practical prompts they can start using right away in sales, marketing, operations, and pricing.