Complete Story
10/07/2024
Beth Ziesenis
Beth Z, also known as "Your Nerdy Best Friend," is a nationally recognized speaker, author, and technology guru who specializes in demystifying the latest tech trends and tools for everyday users. With a knack for making complex digital solutions simple and fun, Beth is known for her down-to-earth, approachable style. She helps professionals and organizations boost productivity, efficiency, and collaboration through practical, real-world applications of apps, software, and gadgets.
As an author of several books and a sought-after keynote speaker, Beth Z blends humor, tech know-how, and real-life tips to empower audiences. Whether she's discussing time-saving tech tips or guiding people through the digital clutter, Beth has a passion for helping individuals make technology work for them, rather than the other way around. Her infectious enthusiasm and hands-on approach make her the go-to resource for anyone looking to become more tech-savvy without the overwhelm.
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Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
