Complete Story
12/09/2016
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
Bookstore
The Credit Overlord: A Decade of Credit Advice Unleashed, Volume 1
Thea Dudley
Embark on an insightful journey through the complex world of credit and collections with Credit Advice Unleashed Volume I, the first installment in an indispensable series. This collection brings together a decade’s worth of Thea Dudley’s highly regarded advice columns, showcasing her unmatched expertise and unfiltered insights. With over 35 years of experience in the building materials and construction industry, Thea Dudley has earned her title as the ‘Credit Overlord,’ offering sharp-witted guidance, practical solutions, and an unapologetically candid approach that professionals in the field have come to rely on.
In Credit Advice Unleashed Volume I, readers will find real-world answers to the most pressing credit and collections questions, addressing the challenges and nuances faced by businesses in maintaining financial health and cash flow. Thea’s columns, infused with humor and hard-earned wisdom, provide both seasoned credit professionals and newcomers with the tools they need to navigate this critical aspect of business with confidence.
Whether you’re tackling overdue accounts, negotiating with clients, or streamlining internal processes, this book is your guide to mastering the intricacies of credit management. Experience Thea Dudley’s unparalleled voice and let her years of experience elevate your credit and collections game.
