10/23/2024

FPDA Webinar Series: Tech Trends - Electrification for Mobile Applications

October 2024

There is a lot of noise about electrification and understanding what is real and what is hype can help fluid power distributors and integrators make better strategic business decisions on how to deploy their resources.  This presentation will cover the impacts electrification has on the sales channel of the industry and other B2B relationship changes.  It will also address where electrification market drivers are slowing, where they are growing and how to differentiate.

 Learning Outcomes:

•  What are the changes that electrification has brought to fluid power sales channels and how to best plan around these.
•  What are important areas in your business that you should focus on in regard to electrification and areas that you should not.
•  What is vaporware, how to spot it, and how to find the customers with long term potential in electrification.
• What are some simple changes I can make to my marketing messages to capture more growth.