09/26/2025

012. Are You Easy to Do Business With?

Instructor: Todd Cohen, CSP

Level of Complexity: Intermediate/Advanced
1:30 PM - 4:30 PM

This powerful session challenges distribution and supply chain professionals to examine their business from the customer's perspective. Through real-world case studies and interactive elements, it reveals how seemingly small barriers—complex processes, unclear communication, difficult policies—create massive revenue leaks. While your competition focuses on price cuts and flashy features, you'll discover how to become the vendor, partner, or employer that people actually WANT to work with. This presentation transforms how leaders think about customer experience, employee engagement, and operational efficiency by making "easy to do business with" your ultimate competitive advantage.