Complete Story
09/26/2025
005. Is Your Culture Profitable?
Instructor: Todd Cohen, CSP
Level of Complexity: Intermediate
10:15 AM - 12:15 PM
How to Transform Workplace Culture Into Your Greatest Competitive Advantage Based on Todd's newly published fourth book on sales culture, this high-energy, thought-provoking keynote asks the question that will set your organization apart from the competition: Is your culture profitable? Without a strong culture, even the most brilliant business strategy will struggle to thrive. In distribution and supply chain, where collaboration across departments, vendor relationships, and customer partnerships are critical, culture isn't just a "nice-to-have"—it's your competitive edge. Todd takes the audience beyond number metrics and KPIs on a journey of leading in culture, showing how every action influences colleagues, clients, and the business's overall health.
Bookstore
Value-Added Selling (4th Edition)
Paul Reilly & Tom Reilly
“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. Developments in technology, including price comparison apps and search engines, now provide consumers with more information than ever, making it much harder to value and sell your product. Additionally, millennials, who now comprise the largest population in the workforce, prefer to do things differently than prior generations. This updated fourth edition of Reilly’s classic guide examines the latest trends and technology that have impacted the market and provides expert advice on leveraging current technology to increase sales.
Value-Added Selling, 4th edition offers proven strategies and tactics to help you not only close more sales but improve repeat business without compromising on price. You’ll learn how to anticipate the needs, wants, and concerns of buyers from the very beginning of the sales process. The book shows how to compete more profitably by selling value, not price. Visit www.TomReillyTraining.com for more information on this important message.
