Complete Story
09/26/2025
Dena Cordova Jack
New to UID
Dena Cordova Jack Organizational Development & M&A Integration Strategist | 35 Year Building Materials & Lumber Industry Veteran With more than three decades of experience across the building materials supply chain - from commodity trading at Georgia Pacific and Boise Cascade, to sales and operational leadership at Foxworth Galbraith, to VP roles at Kodiak Building Partners, Dena brings deep, real world insight into what drives performance in this industry. She’s successfully led teams through volatile market cycles, regional economic shifts, and complex multi-branch operations, giving her a seasoned perspective on both macro trends and ground-level realities. At Foxworth Galbraith, she oversaw sales across the Mountain region, helping bridge customer strategy with operational execution. At Kodiak, as Vice President of Organizational Development, she played a central role in scaling infrastructure and culture through a period of intense acquisition activity, developing leadership teams, integrating new businesses, and designing scalable systems. Her M&A experience is both strategic and operational, making her a trusted advisor for companies exploring growth, succession, or preparing for sale. Dena also spent time designing and launching an organizational development consulting platform for a national LBM recruiting firm, further sharpening her understanding of workforce challenges and leadership gaps across the industry. Today, through her own firm, Cordova Jack Consulting, she works directly with independent and multi-location companies to build leadership bench strength, strong infrastructure, succession pathways, and high-performing cultures. Known for her candor, humor, and pragmatic style, Dena brings a facilitator’s ease and an operator’s mindset to every room, making her especially effective in delivering educational sessions focused on resilience, growth, and long-term viability, no matter the economic headwinds.
Bookstore
Selling Through Tough Times
Paul Reilly
As a sales professional, you know that it’s harder to sell in tough times―whether it’s a recession, industry-wide challenge, or global pandemic. You may also have noticed that some salespeople and managers not only survive but thrive through tough times. How do they do it? What do they do to thrive through adversity?
Paul Reilly explains it all in Selling Through Tough Times: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this eye-opening and indispensable guide, he shows how to develop the right mindset and adapt your skills to prevail in even the most challenging selling climate. His plan includes both immediate, hands-on action plans (including six Daily Mental Flex activities) as well as longer-range strategies to ensure you (and your team) never get caught on the back foot again.
While the principles of selling are constant, Reilly demonstrates how changing your tactics in tough times will not only help you through current difficulties but help you emerge stronger. You’ll discover how to redefine value in customer terms, reposition products and services, and how employ different persuasion tactics. You’ll also learn how to select and pursue the right opportunities, win more deals, and―crucially―protect profit by embracing the “tough timers” mental attitude.
Tough times are inevitable and often unpredictable. But in Selling Through Tough Times, you’ll find the tools and mindset you need to power through them―and come out on top.
Visit www.ToughTimer.com and complete the 30-Day Tough-Timer Challenge.
