Complete Story
10/14/2024
Thomas Cook
Tom is Managing Director of Blue Tiger International (bluetigerintl.com), an international business consultancy advising on supply chain management, trade compliance, purchasing, trade and disruption management, global business and logistics. Tom was former CEO of American River International in NY and Apex Global Logistics Supply Chain Operation in LA. Tom has over 35 years’ experience in assisting companies all over the world manage their import and export operations.
He is a member of the NY District Export Council and serves on the board of directors of the National Association of District Export Councils (NADEC). Tom is also the Director of the National Institute of World Trade (niwt.org), a 30-year-old educational and training organization, based in NY. Both Blue Tiger International and the National Institute of World Trade are strategic partners of the Department of Commerce. Tom has authored over 20 books on global trade and is finalizing a nine-book series titled “The Global Warrior: Advancing on the Necessary Skill Sets to Compete Effectively in Global Trade.”
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Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
