Complete Story
10/11/2024
019. Crush Price Objections (afternoon)
Instructor: Paul Reilly
Level of Complexity: Intermediate
1:30 PM - 4:00 PM
Price objections were the spark that ignited the Value-Added Selling revolution. Even though price objections remain the number one objection salespeople encounter on a daily basis, salespeople are woefully unprepared to deal with them. This results in price-sensitive customers out-negotiating salespeople. You win price wars one price battle at a time. Crush Price Objections arms salespeople with the tactical knowledge they need to prevail in price negotiations—to persist when buyers resist. The specific focus of this program is dealing with price-sensitive customers and protecting margins.
Learning Objectives:
- Describe the number one reason customers object to price.
- Classify the five different types of price objections.
- List three strategies to gain a pre-emptive selling advantage.
- Demonstrate seven ways to respond to any price objection.
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
