Complete Story
10/11/2024
003. From Status Quo to Status GROW: Building and Leading a Profitable Culture (morning)
Instructor: Todd Cohen, CSP
Level of Complexity: Foundational/Intermediate
10:30 AM - 12:00 PM
Company culture is pivotal. Without a strong culture, even the most brilliant business strategy will struggle to thrive. It’s insightful to compare companies that merely talk about their culture with those that authentically embody it. Witnessing a company fully embrace its values is truly inspiring—not to mention it’s pretty awesome to see the impact on employees. Based on Todd Cohen's newly published fourth book on sales culture, this high-energy and interactive keynote will ask a question that will set your company apart from the competition: Is your culture profitable? Going beyond number metrics and KPIs, Todd takes the audience on a journey of leading in a culture and how every action influences colleagues, clients, and the business's overall health.
Learning Objectives:
- How culture drives profitability!
- The SEVEN indicators of a profitable culture!
- How to lead in profitable culture!
Bookstore
Selling Through Tough Times
Paul Reilly
As a sales professional, you know that it’s harder to sell in tough times―whether it’s a recession, industry-wide challenge, or global pandemic. You may also have noticed that some salespeople and managers not only survive but thrive through tough times. How do they do it? What do they do to thrive through adversity?
Paul Reilly explains it all in Selling Through Tough Times: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this eye-opening and indispensable guide, he shows how to develop the right mindset and adapt your skills to prevail in even the most challenging selling climate. His plan includes both immediate, hands-on action plans (including six Daily Mental Flex activities) as well as longer-range strategies to ensure you (and your team) never get caught on the back foot again.
While the principles of selling are constant, Reilly demonstrates how changing your tactics in tough times will not only help you through current difficulties but help you emerge stronger. You’ll discover how to redefine value in customer terms, reposition products and services, and how employ different persuasion tactics. You’ll also learn how to select and pursue the right opportunities, win more deals, and―crucially―protect profit by embracing the “tough timers” mental attitude.
Tough times are inevitable and often unpredictable. But in Selling Through Tough Times, you’ll find the tools and mindset you need to power through them―and come out on top.
Visit www.ToughTimer.com and complete the 30-Day Tough-Timer Challenge.
