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10/07/2024

Traci L. Brown

New to UID

Traci L. BrownTIME Magazine has named Traci one of the nation’s top deception detection experts. She’s trained alongside our country’s top law enforcement. Her keynotes focus on how to stop fraud loss before it happens and also sales intelligence. Ms. Brown is a frequent television guest and is the author of How to Detect Lies, Fraud and Identity Theft. . She is currently ranked the #3 body language expert in the world and will be featured in the ’24 Nivea Lotion ad campaign.

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Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century

Bob DeStefano

Olddognewclicks Sample 1Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?

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