Complete Story
10/07/2024
Thea Dudley
New to UID
Thea Dudley is a credit management veteran in the building materials and construction industry. In her over three decades of work as a credit and collections officer, Thea Dudley has trekked across deserts to recover goods, taken FBI interrogation classes to learn negotiators “tells” and suffered through more lame reasons for extending credit then she can count. She knows how to decide whose worthy of credit and how to go after those who abuse the privilege.
From her early days “working” in her Dad’s subcontracting business, she quickly moved into the power seat of the business: granting credit and collecting the money. Thea has spent her career working across credit departments of manufacturers, suppliers, dealers, contractors, and subcontractors, from large corporations to her husband’s family lumber business, working in and leading every size credit department from solo to nationwide credit teams, to improve cash flow for both the company and the customer. Formerly Vice President of Financial Services at two nationwide material distributors, she has trained hundreds of credit managers, sales reps, and presidents to use the credit department as business partner.
Thea is an inspiring leader and coach who promotes the philosophy that credit and sales can profitability co-exist. She specializes in building a strong credit people and teams by considering the entire order to cash process, creative thinking and the business as a whole. She is a national speaker, author, columnist, and at her very core, a credit professional. You can learn more on her views on all things credit and collections on her monthly Webex series on LBM Journal, her wildly popular LBM Journal Credit Q & A, various podcasts including Bradley Hartman’s Behind your Back Podcast, The Roofers Show Podcast, Credit Management Education Series at Levelset, and many others. Her debut book “The Credit Overlords’ Guide to Credit and Collections” is available on Amazon.
Bookstore
Selling Through Tough Times
Paul Reilly
As a sales professional, you know that it’s harder to sell in tough times―whether it’s a recession, industry-wide challenge, or global pandemic. You may also have noticed that some salespeople and managers not only survive but thrive through tough times. How do they do it? What do they do to thrive through adversity?
Paul Reilly explains it all in Selling Through Tough Times: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this eye-opening and indispensable guide, he shows how to develop the right mindset and adapt your skills to prevail in even the most challenging selling climate. His plan includes both immediate, hands-on action plans (including six Daily Mental Flex activities) as well as longer-range strategies to ensure you (and your team) never get caught on the back foot again.
While the principles of selling are constant, Reilly demonstrates how changing your tactics in tough times will not only help you through current difficulties but help you emerge stronger. You’ll discover how to redefine value in customer terms, reposition products and services, and how employ different persuasion tactics. You’ll also learn how to select and pursue the right opportunities, win more deals, and―crucially―protect profit by embracing the “tough timers” mental attitude.
Tough times are inevitable and often unpredictable. But in Selling Through Tough Times, you’ll find the tools and mindset you need to power through them―and come out on top.
Visit www.ToughTimer.com and complete the 30-Day Tough-Timer Challenge.
