Complete Story
11/30/2023
Steve Yastrow
Steve Yastrow spent the formative years of his career in the hospitality industry, developing and implementing creative marketing ideas that led to outstanding business results. After working his way up to Vice-President of Marketing for Hyatt Hotels and Senior Vice-President of Marketing for Sunterra Resorts, Steve opted to strike out on his own and opened Yastrow & Co. in 1997, enabling him to take his ideas to hundreds of companies in the following years.
Steve earned an MBA at Northwestern University, with majors in economics, finance and marketing, and a B.A. from Indiana University.
Today Yastrow & Co.’s work centers on applying Steve’s breakthrough ideas to the needs of individual businesses.
Bookstore
Value-Added Selling (4th Edition)
Paul Reilly & Tom Reilly
“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. Developments in technology, including price comparison apps and search engines, now provide consumers with more information than ever, making it much harder to value and sell your product. Additionally, millennials, who now comprise the largest population in the workforce, prefer to do things differently than prior generations. This updated fourth edition of Reilly’s classic guide examines the latest trends and technology that have impacted the market and provides expert advice on leveraging current technology to increase sales.
Value-Added Selling, 4th edition offers proven strategies and tactics to help you not only close more sales but improve repeat business without compromising on price. You’ll learn how to anticipate the needs, wants, and concerns of buyers from the very beginning of the sales process. The book shows how to compete more profitably by selling value, not price. Visit www.TomReillyTraining.com for more information on this important message.
